Daniel Lalasa

Daniel Lalasa

Full-Stack Product Developer

Home/Experience

Torob

Front-end Developer

Tehran, IranJul 2016 - Sep 2017Visit company

Torob was an early role where I learned what changes actually matter when traffic is high and product quality is visible immediately. Performance, responsiveness, and SEO were not separate initiatives. They were part of the same product experience.

Responsive product work at scale

Contributing to a redesign for a large user base changes how you think about front-end choices. Small inefficiencies compound quickly when they affect major flows or mobile usage at scale.

The work pushed me toward lighter components, clearer responsive behavior, and more disciplined attention to how changes affected real users.

Performance and SEO

A meaningful part of the role was improving SEO and front-end performance through Webpack-level work and more efficient delivery. That helped the product improve discoverability while making the experience feel faster.

What stayed with me from that role was how directly technical performance work can translate into business visibility.

Impact

  • Contributed to a more mobile-responsive experience for a high-traffic product.
  • Improved search visibility through front-end and bundling optimizations.
  • Learned to treat performance work as a user-facing product feature.

Tech Stack

ReactReact NativeNode.jsExpress.jsWebpackJavaScript